Here's a take on ART & PSYCHOLOGY from Erin Hannan-Jones, a Year 12 art student at Mt Alvernia College, Brisbane. Her work, Iconic Heart, is about celebrity, symbolism and media influence. Each image represents about four hours work: drawing, scanning and Photoshopping. She researched the semiotics in the work of self-made icons, celebrated artists, such as Roy Lichtenstein, and the ideas of media theorists, such as Marshall McLuhan.
As a high school art student living in a world dominated by mass media and technology, it is unsurprising that for me, both provide profound inspiration for artistic ideas and play a vital role towards the creation of artworks.
For my semester one art project at school, we were set the task of creating a body of word under the title of semiotics, which would convey a specific meaning to an audience.
I decided to explore the socio-cultural, religious and political symbolism behind images frequently seen through mass media, in order to make a statement about how films, photography, posters and celebrities have the ability to connect with diverse audiences on personal levels.
I began the body of work by researching semiotics, mass media and artists who were interested in conveying similar ideas.
I was heavily influenced by Masami Teraoka's McDonald's Hamburgers Invading Japan series and the Pop Art of Roy Lichtenstein and Andy Warhol, as each artist had a distinct ability to capture the social relevance pop culture and its place at the heart of modern society.
Being somebody who is often inspired by contemporary art, movies, music videos, fashion, magazines, comedy and the idea of celebrity, the process of researching mass media made me aware of the extent to which these things directly influence my perspective on life and self image.
I decided to take this notion of media influence over individual perspective futher by compiling a list of pictures and quotations which i found intriguing. I began experimenting with the medium of digital artwork and found that it is a useful medium for transforming physical drawings.
I created a process in which i would begin to draw an A4 sized picture and then scan it into the computer before finishing it on Photoshop. I found using pencils, pens and inks and textas most effective when beginning an artwork, as it allowed me to create dramatic lines and bold blocks of colour which could be refined in Photoshop.
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Being able to change brightness and contrast, recolouring, collaging and layering drawings were the main advantages of using Photoshop, and the overall effect of applying it to sketches was to give them a more flat appealing look. This process was mostly inspired by the way fashion magazines frequently use Photoshop to distort the way models look.
An advantage of using technology to create art is that it is easy to document the process of creating an image, and infact the documentation process can be seen as art in itself. Art can be replicated and distributed in a unique way which is not possible using other mediums.
I believe that technology is the future of modern art, because you get as much room for creativity as you would with painting or sculpture, whilst the accessibility of being able to display it on the internet in its entirety.
My final product, entitled Iconic Heart was a 2X2 metre, portable, wall installation. It consists of 18 Photographic prints of photo-shopped drawings, repeated and copied in order to make an overall installation of 92 images arranged in the shape of a heart.
Many pop culture artworks and images are intentionally referenced and redrawn in this work. Including a French vouge cover, Coca-Cola advertisement, an iconic photograph of Audrey Hepburn and the album cover of Lady Gaga’s The Fame Monster.
However, many original drawings were included also. After completing each separate piece of work, I searched for a quote that would either complement or contrast with the message of the work, and layer it on top in order to enhance the context of the work. My work aims to, through the use of semiotics convey that same meaning. The images used all have a personal relevance to the artist whilst at the same time retain meaning within a wider social context.
Ultimately this artwork makes a statement about the role of iconic images and figures portrayed in the media as being at the heart of contemporary society Each small artwork took between 4 hours to a few days to complete and I would often work on a few at once.
I wouldn't say that the process was daunting, however I did spent a huge amount of time developing the idea and creating the image. I keep a visual diary which i use to write and sketch my ideas as they come to me so that i can develop them futher later. This is a useful way to document the entire artistic process.
I have been constantly drawing and painting ever since I was small, and throughout high school I have been trying to develop my own unique way of creating art. In the future I am interested in perusing a career in the creative in music, film production or design and hope to be able to travel overseas during the course of my studies. I believe that computer technology is going to play a huge role in the future of contemporary art, not only as a means of creating it, but as a way to express the creative impact it has had on society.